The story behind Atelier Melon
About our brand, our mission, and our founder
THIS IS ATELIER MELON
A lot changes when you're pregnant. Your style shouldn't have to.
At Atelier Melon we believe that being pregnant is not just about your growing baby, it’s also very much about you. And in a time where so much is changing already, we believe there's some things that shouldn't have to change: your goals, and your sense of style.
And yes, at some point you'll have to switch to pregnancy jeans. That's why we made pregnancy clothes you'll actually like to wear. Because you deserve to look good. And when you look good, you feel good.
OUR MISSION
Pregnancy wear, reinvented.
We’re here to help you navigate through pregnancy in style and with confidence. And we believe a pregnancy wardrobe that fits your style helps with that. Our collection is designed to celebrate pregnancy and all that comes with it, without having to compromise on style, quality or comfort.
We prioritize quality in everything we do. Our fabrics are chosen for their softness and durability - perfect for supporting you through every trimester and beyond - and all our materials are sustainably sourced. Our timeless designs are made to be reused, shared, or loved for years (or pregnancies) to come.
FEMALE FOUNDED
On a personal note
Hi, I'm Marjolein, founder of Atelier Melon. The idea for the brand started in 2020, when I noticed a lot of pregnant friends were complaining about a total lack of good looking, high-quality pregnancy wear. They all felt they had to sacrifice their sense of style, just because they were pregnant. I deeply believe that a good outfit can define the way you feel. And feeling good matters even more when you're pregnant. That's where my journey of creating good looking, high-quality pregnancy wear started.
After a lot of research on materials and designs, and after countless samples - carefully tested by many pregnant women - we managed to create a product that looked and felt the way I wanted it to, and Atelier Melon was born.
Fast forward to 2024. I am now a mom of two, and after two pregnancies I can honestly say: a good pregnancy wardrobe makes all the difference. And, based on thousands of jeans sold, apparently it wasn't just me and my pregnant friends looking for high-quality & stylish pregnancy wear, but women all around the world. And that is exactly what Atelier Melon is here for.
DO GOOD, FEEL GOOD
Making an impact, one mom at a time
Giving birth is a life changing experience, no matter where. But the amount of (medical) care differs quite a bit. As a brand for women, by women, we want to make a positive impact not only on women who can afford a pair of good lookin' pregnancy jeans, but also on women navigating through the same journey called pregnancy elsewhere in the world.
Every year we have our own pop-up shop in Amsterdam, and each time we partnered up with the MommaLuv foundation, donating 10% of our pop-up shop proceeds to their Birth Project. With our donation, they realized birth seminars in Ghana.
WHAT'S NEXT?
Changing the future of pregnancy wear
We want to change the world of pregnancy wear, one pair of jeans at a time. We would love to know what's missing in your wardrobe, what we should add to our collection, or how we can improve our products. Please feel free to get in touch, we'd love to get to know you!